At Otherwise, our designs are not just influenced by modern trends but deeply rooted in ancient craft techniques. These methods—like block printing, hand embroidery, ikat weaving, and suzani embroidery—add unique depth and artistry to our collections, making each piece a true work of craftsmanship.
The history of the techniques:
Block printing, a technique dating back over 2,000 years in India and China, involves artisans carving designs into wooden blocks, dipping them into natural dyes, and stamping them onto fabric. This traditional method has been passed down through generations, celebrated for creating intricate, one-of-a-kind patterns. At Otherwise, we honour this sustainable approach by using different dyes and hand-stamping each item, ensuring that no two pieces are the same.
Ikat, an ancient weaving technique from India and Indonesia, involves dyeing yarn before weaving, creating beautiful, blurred patterns. This meticulous process requires patience and precision, making each ikat piece a reflection of deep cultural heritage.
Suzani, a traditional textile art from Central Asia, is known for its vibrant, hand-embroidered motifs. Historically crafted by women for dowries, suzanis often feature symbolic designs like flowers and suns that represent fertility and protection. At Otherwise, we incorporate suzani-inspired patterns into our collections, celebrating the artistry and cultural significance of these detailed embroideries.
How these techniques influence our designs:
Our design team collaborates closely with artisans to blend these age-old techniques with modern aesthetics. The result? Timeless pieces that honour the past but remain contemporary and fresh. For instance, our Siao jacket showcases intricate ikat weaving, while our Zeant coat features suzani-inspired embroidery, adding a unique texture and cultural richness to the collection.
Why we’re committed to preserving these techniques:
By embracing these traditional methods, we not only craft beautiful, unique clothing but also help preserve cultural heritage. We partner directly with artisans who have mastered these crafts, ensuring their skills can be passed down to future generations. Each piece in our collection is a celebration of history, creativity, and sustainable fashion—when you wear an Otherwise piece, you’re wearing a story.
